The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
Entity responsible for MarTech purchases worldwide 2016
Who is responsible for marketing technology purchases at your company?
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Chief Martec. (August 13, 2016). Who is responsible for marketing technology purchases at your company? [Graph]. In Statista. Retrieved December 06, 2019, from https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. "Who is responsible for marketing technology purchases at your company?." Chart. August 13, 2016. Statista. Accessed December 06, 2019. https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. (2016). Who is responsible for marketing technology purchases at your company?. Statista. Statista Inc.. Accessed: December 06, 2019. https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. "Who Is Responsible for Marketing Technology Purchases at Your Company?." Statista, Statista Inc., 13 Aug 2016, https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec, Who is responsible for marketing technology purchases at your company? Statista, https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/ (last visited December 06, 2019)