The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
Who is responsible for marketing technology purchases at your company?
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Statistics on "Marketing technology implementation"
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Chief Martec. (August 13, 2016). Who is responsible for marketing technology purchases at your company? [Graph]. In Statista. Retrieved January 18, 2020, from https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. "Who is responsible for marketing technology purchases at your company?." Chart. August 13, 2016. Statista. Accessed January 18, 2020. https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. (2016). Who is responsible for marketing technology purchases at your company?. Statista. Statista Inc.. Accessed: January 18, 2020. https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec. "Who Is Responsible for Marketing Technology Purchases at Your Company?." Statista, Statista Inc., 13 Aug 2016, https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/
Chief Martec, Who is responsible for marketing technology purchases at your company? Statista, https://cdn1.statista.com/statistics/659847/marketing-technology-purchases-responsible/ (last visited January 18, 2020)
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