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Who is responsible for marketing technology purchases at your company?
Entity responsible for MarTech purchases worldwide 2016
The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
Who is responsible for marketing technology purchases at your company?
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Source

Release date

August 2016

Region

Worldwide

Survey time period

May 2016

Number of respondents

532 marketers from the U.S., the UK, Germany, France, Spain, and Italy

Supplementary notes

Data regarding the methodology comes from this article.

Entity responsible for MarTech purchases worldwide 2016
The statistics shows data on the entity responsible for MarTech purchases worldwide as of May 2016. During a survey, five percent of responding marketers stated that the Head of IT was responsible for marketing technology purchases at their companies.
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