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Allocation of marketing technology budget 2016, by target
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Allocation of marketing technology budget 2016, by target
Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target

Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target
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Description
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- Release date
- November 2016
- Region
- Canada, United Kingdom, United States
- Survey time period
- October 2016
- Number of respondents
- 377 marketers at companies with more than $250 million of annual revenue
Source
- Show sources information
- Show publisher information
- Release date
- November 2016
More information
- Region
- Canada, United Kingdom, United States
- Survey time period
- October 2016
- Number of respondents
- 377 marketers at companies with more than $250 million of annual revenue
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- Overview
- Marketing automation software market revenue worldwide in 2016 and 2021 (in billion U.S. dollars)Marketing automation software revenue worldwide 2016-2021
- Market share of the leading marketing automation solution providers in the United States as of May 2019Marketing automation solutions market share in the U.S. 2019
- Revenues of selected advertising technology companies worldwide in 2nd quarter 2019 (in million U.S. dollars)AdTech companies - revenues 2019
- How would you describe your company's current marketing technology stack?Degree of MarTech implementation in U.S. companies 2016
- Who is responsible for marketing technology purchases at your company?Entity responsible for MarTech purchases worldwide 2016
- Number of mergers and acquisitions in the marketing technology sector worldwide from 1st quarter 2013 to 2nd quarter 2019MarTech: number of M&A deals worldwide 2013-2019
- Value of mergers and acquisitions in the media industry worldwide from 2014 to 2017, by subsector (in million U.S. dollars)Media: value of mergers and acquisitions from 2014 to 2017, by sector
- Share of marketing departments with total responsibility for marketing technology functions in the United States in 2016Marketing departments with responsibility for MarTech functions in the U.S. 2016
- Budgets and spending
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Reasons for investing in marketing technology worldwide as of March 2017Reasons for investing in marketing technology worldwide 2017
- Distribution of marketing budgets in North America and United Kingdom in 2016 and 2017, by segmentAllocation of marketing budgets 2016-2017, by segment
- Distribution of marketing technology budgets in North America and United Kingdom in 2016, by targetAllocation of marketing technology budget 2016, by target
- What marketing technology does your company plan to purchase in 2017?Planned MarTech purchases in U.S. companies 2017
- Which of these marketing technology tools has your company purchased in the past three years?MarTech tools used in U.S. companies 2016
- How much did you spend on marketing technology in 2017?Corporate MarTech budget in the U.S. 2017
- Planned changes in marketing technology budgets and investments for 2017 according to marketers in the United States Marketing technology budgets plans of U.S. marketers 2017
- Usage and effectiveness
- Leading marketing technology (MarTech) features used by B2B marketing professionals in the United States as of October 2017Leading marketing technology features used by U.S. B2B marketers 2017
- Features considered as most important when choosing a marketing automation vendor according to B2B marketing professionals in the United States as of October 2017Features seen as most important when choosing a marketing automation vendor U.S. 2018
- Perception of effectiveness of selected marketing technology and automation tactics used among B2B marketers in the United States as of December 2016B2B marketing technology tactics effectiveness perception in the U.S. in 2016
- Share of projects using marketing analytics before a decision is made in the United States from February 2012 to August 2019Marketing analytics usage in the U.S. 2012-2019
- Level of marketing systems integration in organizations worldwide in 2016Degree of marketing systems integration in companies worldwide 2016
- Share of marketers worldwide who believed their organization targeted audiences effectively with use of data as of May 2018, by business typeEffectiveness of audience targeting with use of data worldwide 2018, by business type
- What’s holding your company back from implementing new marketing technology?Obstacles to MarTech implementation in U.S. companies 2016
- Leading technical barriers to building a joined-up view of customer journey according to marketing professionals worldwide as of November 2016Technical barriers to building a joined-up view of customer journey worldwide 2016
- Artificial intelligence use
- Perspectives on artificial intelligence (AI) impact on audience targeting and ad purchasing according to marketing and agency professionals in the United States as of April 2018Views on AIs impact on ad purchasing and targeting in the U.S. 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018Views on AIs importance in the U.S. advertising industry future 2018
- Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning will improve advertising performance in the United States as of April 2018Views on AIs influence on advertising performance in the U.S. 2018
- Leading stages of ad campaign execution where marketing and agency professionals are comfortable with AI-enabled technology automation in the United States as of June 2018Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know all their costs related to AI-run ad campaigns in the United States as of June 2018Marketers view of financial transparency related to AI-run ads in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know ad placement details related to AI-run ad campaigns in the United States as of June 2018Marketers view of operational transparency related to AI-run ads in the U.S. 2018
- Share of marketing and agency professionals who believe it is important to know the decisions behind data and algorithm usage related to AI-run ad campaigns in the United States as of June 2018Marketers view of decision transparency related to AI-run ads in the U.S. 2018
- Leading companies believed to offer AI-enabled and fully automated self-serve campaign management tools according to marketing and agency professionals in the United States as of June 2018Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018
- Content marketing: share of budget in the United Kingdom (UK) 2014
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Distribution of marketing budget in the UK in 2013, by channel
- Budget anticipation of marketing managers in Sweden 2019
- Distribution of the content marketing budget in Belgium 2018, by activity
- Content marketing methods used in Belgium 2018
- Marketing budget change in Belgium 2007-2015
- Annual paid search marketing budget in the UK in 2013
- Marketing budget increase in the United Kingdom 2016, by paid, owned and earned media
- Change in demand generation budget according to marketers in 2017
- Marketing budget revenue share in Slovenia 2016
- Marketing budget split in the United Kingdom 2015, by paid, owned and earned media
- Nonprofit content marketing: budget change in North America 2015
- Annual SEO marketing budget in the UK in 2013
- Shift from linear TV to online video advertising budget use worldwide 2017, by region
- Share of revenues spent on Point of Purchase advertising in France 2015, by status
- SMBs - share of digital in marketing budgets 2013-2014
- Sponsorship revenues in Sweden 2010-2014, by type
- Italy: number of ICT equipment wholesalers 2014-2016, by legal form
- Industry revenue of »wholesale of electrical household appliances« in Belgium 2011-2023
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