The graph shows a distribution of marketing technology budgets in North America and United Kingdom in 2016, by segment. Based on results of a survey carried out in October 2016 among 377 marketers at companies with more than $250 million of annual revenue, it was found that 20 percent of MarTech budgets were spent on marketing software as a service in 2016.
Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target
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Statistics on "Marketing technology implementation"
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Chief Martec. (November 15, 2016). Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target [Graph]. In Statista. Retrieved January 19, 2020, from https://cdn1.statista.com/statistics/660985/marketing-technology-budget/
Chief Martec. "Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target." Chart. November 15, 2016. Statista. Accessed January 19, 2020. https://cdn1.statista.com/statistics/660985/marketing-technology-budget/
Chief Martec. (2016). Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target. Statista. Statista Inc.. Accessed: January 19, 2020. https://cdn1.statista.com/statistics/660985/marketing-technology-budget/
Chief Martec. "Distribution of Marketing Technology Budgets in North America and United Kingdom in 2016, by Target." Statista, Statista Inc., 15 Nov 2016, https://cdn1.statista.com/statistics/660985/marketing-technology-budget/
Chief Martec, Distribution of marketing technology budgets in North America and United Kingdom in 2016, by target Statista, https://cdn1.statista.com/statistics/660985/marketing-technology-budget/ (last visited January 19, 2020)
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