Survey on success of content marketing in Denmark 2017

This statistic shows the results of a survey on the success of content marketing in Denmark in 2017. During the survey period, 60 percent of Danish respondents stated that their content marketing campaigns were more successful than the year before. 6 percent even rated their content marketing to be much more successful compared to the previous year.
Content marketing is a form of marketing focused on creating informative, advisory and entertaining content for a target audience in order to convince them of one's own company and their offer of service or their own brand.

How do you rate the success of your content marketing campaigns compared to the last year?

Share of respondents
--
--
--
--
--
--
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

2017

Region

Denmark

Survey time period

December 2016 to January 2017

Age group

462

Special properties

readers of Dansk Markedsføring's website (markedsforing.dk), recipients of Brand Movers' newsletter, as well as surveyed individuals via the social media Twitter, Facebook and LinkedIn

Supplementary notes

This question was phrased by the source as follows: "Hvordan er jeres overordnede succes med content marketing sammenlignet med for et år siden?"

Missing percentage points to 100 percent are probably due to rounding.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital marketing in Denmark"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.