Body care: women's loyalty to products in the UK 2017

This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how often they purchase the same body care products (body lotion etc.). Among those surveyed, 19 percent see themselves as completely loyal body care users, always sticking to the same product. Meanwhile, the largest proportion of respondents (33 percent) position themselves in the middle of the scale, regarding themselves to be neither completely loyal to one product nor constantly trying out new ones.

Opinions on body care (body lotion etc.) product loyalty among female consumers in the United Kingdom (UK) in 2017*

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 18-22, 2017

Number of respondents

822 respondents

Age group

18 years and older

Special properties

English speaking female population; those who use body care at least once a month

Method of interview

Online survey

Supplementary notes

* The full question asked in the survey was as follows: "[I always use the same body care product. | I always try different body care product.] Please position yourself in regards to the following statements"

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Statistics on "Body care consumption in the UK (Kantar Media TGI)"

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