U.S. influential retail research channels 2019

An October 2019 survey of U.S. online users revealed that Amazon was regarded as the most influential resource when researching a potential purchase. According to 64 percent of respondents, the platform's broad availability of product photos and descriptions as well as user reviews made it the top choice to research a future purchase. Retailer websites were ranked second with 56 percent of respondents.

What are the most influential resources when you are researching a potential purchase?

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Source

Release date

October 2019

Region

United States

Survey time period

September to October 2019

Number of respondents

1,053 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "E-commerce in the United States"

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