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Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018
Views on AIs importance in the U.S. advertising industry future 2018
The statistic shows the share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018. During the survey, 14 percent of responding agencies completely agreed with this statement, while the same was true for 24 percent of surveyed marketers.
Share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018
AgencyMarketer
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Sources

Release date

May 2018

Region

United States

Survey time period

April 2018

Number of respondents

304 respondents

Special properties

among marketers and agency professionals

Method of interview

Online survey

Supplementary notes

Question: How much do you agree with the following statements about AI (artificial intelligence) and machine learning? - AI and machine learning are the next big thing in the advertising industry.

Views on AIs importance in the U.S. advertising industry future 2018
The statistic shows the share of marketers and agency professionals who agree that artificial intelligence (AI) and machine learning are an important trend in advertising industry in the United States as of April 2018. During the survey, 14 percent of responding agencies completely agreed with this statement, while the same was true for 24 percent of surveyed marketers.
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