Global online shopper interest in unique brand products 2018

This statistic presents the share of online shoppers worldwide that are more likely to purchase from a brand or retailer that offers the following services. According to the August 2018 findings, 59 percent of respondents stated that they were more likely to purchase either from a brand or retailer if the following services such as customization of products were offered, while an additional 49 percent stated similarly if limited edition products were offered as well.

Share of online shoppers worldwide that are more likely to purchase from a brand or retailer that offers the following services as of August 2018

Share of shoppers
Customization59%
Limited edition49%
Collaborations36%
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Sources

Release date

August 2018

Region

Worldwide

Survey time period

2018

Number of respondents

6,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Respondents from the United States, Canada, United Kingdom, France, Germany, Australia.

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