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Information sources most used by the population in Germany in 2019
Information sources normally used in Germany 2019
This statistic shows the results of a survey about the information sources normally used in Germany. In 2019, around 71.7 percent of the German-speaking population searched the internet if they wanted to find more detailed and comprehensive information. Regarding the source of the survey, the Allensbacher Markt- und Werbeträgeranalyse (AWA) uses a broad statistical base to determine attitudes, consumption habits and media usage of the population in Germany.

Friends and family vs. the media

While web searches were a popular method of obtaining information, the majority of respondents preferred to ask relatives, friends and acquaintances. In terms of the media, these were increasingly less used by the population for information purposes. While television continued to lead among so-called traditional media, the same could not be said for newspapers, magazines and the radio. This could be connected to varying levels of trust in the media in Germany.

Where to look

The type of source used for finding information depends on what kind of information the user is searching for. One example are politics. Most Germans watch public television channels for information on political events and news. On the other hand, when researching goods and services, the majority of Germans will go online.
Information sources most used by the population in Germany in 2019
Share of respondents
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Source

Release date

July 2019

Region

Germany

Survey time period

2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population: Based on the German-speaking population aged 14 and older in private households in the place of the main residence in the Federal Republic of Germany. Information on the entire sample: 2019: 23,318 respondents, extrapolated to 70.60 million people. For more methodological information, see here . The question asked during the survey was formulated in the following manner: "There are topics which one would like to become better and more extensively informed about. It always depends on the topic of course, but what do you usually do to get information? Which of the options on this list would you say?" Multiple answers were possible for this question, so the sum of the percentages can exceed 100%.

Information sources normally used in Germany 2019
This statistic shows the results of a survey about the information sources normally used in Germany. In 2019, around 71.7 percent of the German-speaking population searched the internet if they wanted to find more detailed and comprehensive information. Regarding the source of the survey, the Allensbacher Markt- und Werbeträgeranalyse (AWA) uses a broad statistical base to determine attitudes, consumption habits and media usage of the population in Germany.

Friends and family vs. the media

While web searches were a popular method of obtaining information, the majority of respondents preferred to ask relatives, friends and acquaintances. In terms of the media, these were increasingly less used by the population for information purposes. While television continued to lead among so-called traditional media, the same could not be said for newspapers, magazines and the radio. This could be connected to varying levels of trust in the media in Germany.

Where to look

The type of source used for finding information depends on what kind of information the user is searching for. One example are politics. Most Germans watch public television channels for information on political events and news. On the other hand, when researching goods and services, the majority of Germans will go online.
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