Mobile video in the United States

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Statista dossier about mobile video usage in the United States

This dossier presents statistics and information on mobile video usage in the United States. The paper highlights user engagement, the most popular video apps, mobile social video, and social video advertising metrics.

Table of contents

  • 1. User engagement
    • Devices used to watch online video in the U.S. 2018

    • Time spent watching video content in the U.S. Q1 2019, by screen

    • Weekly streaming or downloading of TV series or movies in the U.S. 2018, by age group

    • Common devices used to stream or download TV series or movies in the U.S. 2018

    • Most popular smartphone activities in the United States 2018, by frequency

    • Online activities on smartphone in the U.S. 2018

  • 2. Mobile video apps
    • Smartphone app usage by type in the U.S. 2019

    • Leading mobile app categories in the United States 2019, by reach

    • U.S. user reach of leading video platforms 2018

    • Leading U.S. video streaming services 2018, by monthly average users

    • Leading U.S. video streaming services 2018, by mobile only users

    • Most popular entertainment apps in the U.S. 2019, by reach

    • Most popular entertainment apps in the U.S. 2019, by audience

    • Leading iPhone entertainment apps in the U.S. 2019, by revenue

    • Leading iPhone entertainment apps in the U.S. 2019, by downloads

  • 3. Social video
    • U.S. social media activities 2019, by platform

    • Daily active users of Instagram Stories 2019

    • Instagram: share of video and image posts 2019

    • Instagram: number of users in the United States 2017-2023

    • U.S. Instagram usage reasons 2019

    • Instagram usage frequency in the United States 2019

    • Instagram user ratio in the U.S. 2019, by age group & gender

    • Instagram user ratio in the U.S. 2019, by frequency

    • U.S. number of Snapchat users 2017-2023

    • U.S. Snapchat user penetration 2017-2023

    • U.S. Snapchat usage reasons 2019

    • Snapchat user ratio in the U.S. 2019, by age group & gender

    • Snapchat user ratio in the U.S. 2019, by frequency

  • 4. Monetization
    • Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device

    • Digital Market Outlook: digital video ad revenue change U.S. 2018-2023, by device

    • Digital video ad views in the U.S. 2014-2019, by device

    • Mobile ad spend in the U.S. in 2019, by industry

    • Media ad spend vs. time spent in the U.S. in 2018

    • U.S. agencies and marketers digital and mobile video ad spend 2017-2019

    • U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format

    • U.S. agencies and marketers average digital & mobile video ad spend 2019, by industry

    • Share of mobile ad requests in the U.S. Q1 2017 - Q4 2018, by format

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