Social media usage in the European Union (EU)

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on social media usage and social networking in the European Union

This dossier presents a selected range of statistics and data about social media usage and social networks in the European Union.

The dossier includes the following sections:

  • Chapter 1: Overview
  • Chapter 2: User Demographics & Behavior
  • Chapter 3: Facebook


Table of contents

  • 1. Overview
    • Social network penetration in the European Union 2011-2018

    • Active social media penetration in European countries 2019

    • Active mobile social media penetration in European countries 2018

    • Monthly active mobile social media users in European countries 2018

    • Online professional network penetration in European countries 2017

    • Digital Market Outlook: social media advertising revenue in European countries 2018

    • Most popular global news sites on social media in Europe April 2017

  • 2. User Demographics & Behavior
    • Penetration of daily online social network consumption in Europe 2011-2018

    • Daily social networking penetration in European countries 2018

    • Monthly active mobile social media users in European countries 2018

    • Trust in online social networks in Europe 2018, by country

    • Average daily social media use in selected European countries 2019

  • 3. Facebook
    • Facebook: global penetration rage as of June 2017, by region

    • Facebook: quarterly revenue in Europe 2010-2019, by segment

    • Daily Facebook users in the Nordics 2017

    • Facebook user penetration in the United Kingdom (UK) 2014-2017, by age

    • Facebook: online penetration in Western Europe 2014-2018

    • Facebook: online penetration in the United Kingdom (UK) 2014-2018

    • MAU of Facebook on iPhones in the United Kingdom (UK) 2019

    • Facebook: quarterly MAU in Europe Q4 2012-Q2 2019

  • 4. Instagram
    • German tech brands with the most Instagram followers 2019

    • Germany based celebrity influencers with the most Instagram followers 2019

    • Instagram daily active users (DAU) on iOS in Germany from 2017 to 2019

    • German fashion influencers with the most Instagram followers 2019

    • UK celebrity influencers with the most Instagram followers 2019

    • Share of Instagram users in the United Kingdom (UK) 2018, by household and income

    • United Kingdom: monthly Instagram users 2018-2019

    • Portugal: Instagram users by age and gender 2019

    • Switzerland: Instagram users by age and gender 2019

  • 5. Snapchat
    • Snapchat downloads from Google Play in Germany 2019, by downloads

    • Monthly downloads of the Snapchat app on Google Play in United Kingdom (UK) 2019

    • Number of Snapchat visitors in the UK by age March 2016 - March 2018

    • Europe: number of monthly active Snapchat users 2016-2017

    • Distribution of Snapchat users in the United Kingdom (UK) 2018, by frequency of use

    • Share of Snapchat users in the United Kingdom (UK) 2018, by age group

    • Share of Snapchat users in the United Kingdom (UK) 2018, by household income

    • MAU of Snapchat on iPhones in the United Kingdom 2019

    • Monthly downloads of Snapchat to iPads in Austria 2019

    • Snapchat usage frequency in Finland 2019

    • Daily Snapchat users in Sweden 2018, by age and gender

    • Share of children aged 8 and 14 registered on Snapchat in France 2018

    • Monthly reach of Snapchat in the Netherlands 2017-2019, by device

  • 6. TikTok
    • Monthly downloads of the TikTok app to iOS in the UK 2019

    • Monthly downloads of the TikTok app on Google Play in Great Britain 2019

    • Total number of downloads of the Tik Tok app in Italy 2019, by app store

    • Engagement per post of leading TikTok creators in Italy 2019

    • Leading TikTok creators in Poland 2019, by follower count

    • Monthly TikTok app downloads in Norway 2018-2019

    • Monthly TikTok app downloads in Sweden 2018-2019

    • Monthly TikTok app downloads in Denmark 2018-2019

    • Monthly TikTok app downloads in Finland 2018-2019

    • Daily time spent on TikTok in Poland 2018

    • TikTok users in Poland 2018, by age

    • Monthly Musical.ly/TikTok downloads in the Netherlands 2017-2019

    • Monthly Musical.ly/TikTok downloads in Belgium 2017-2019

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!