Home & Laundry Care: market data & analysis

The Home & Laundry Care market covers cleaning products for private households. The market is divided into four markets: Laundry Care, Household Cleaners, Dishwashing Detergents and Polishes, Room Scents & Insecticides.

This report from the series of Consumer Market Insights reports gives an overview of the Home & Laundry Care market from an international perspective. Besides all relevant market figures like total and per capita revenues for the years from 2018 to 2028, we furthermore give detailed insights into current trends, key players and important background information on the Home & Laundry Care market.

The revenue generated in the Home & Laundry Care market in the world is expected to reach US$195.20bn in 2023. It is projected to grow annually by 4.20% (CAGR 2023-2028). In terms of global comparison, in the United States generates the highest revenue in the Home & Laundry Care market, amounting to US$31,310.00m in 2023. As there are more and more single households and the users of home and laundry care products have become more diverse, it has become even more important for the industry to target a wide range of audiences with topics like sustainability, concentration, compaction and convenience. With changing consumer perspectives, purchasing decisions are made more consciously than before, while brand and price awareness fade into the background.

The Laundry Care segment accounts for the biggest revenue share, representing more than half of total sales, followed by the Household Cleaners segment with US$30 billion. Polishes, Room Scents & Insecticides are the smallest segment of the market.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

Market Outlook

• Market overview
• Market size
• Market insights
• Market drivers
• Consumer Insights
• Trends
• Key Players

• Dishwashing Detergents
• Household Cleaners
• Laundry Care
• Polishes, Room Scents & Insecticides

• Product Overview
• Author

Market Outlook

• Market Size
• Revenue forecast
• Average revenue per capita forecast
• Online/offline revenue distribution
• Market Insights
• Worldwide market comparison
• Regional Comparisons
• Country-level Comparisons
• Market Drivers
• Per capita consumer spending
• Worldwide consumer spending per capita
• Consumer Insights
• Brand awareness for detergents & cleaning products
• Importance of low-priced cleaning products
• Key Players
• Worldwide sales/revenue for listed companies

For each segment:
• Revenue forecast
• Average revenue per capita forecast
• Regional comparisons
• Country level comparisons