E-commerce in Russia

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Statistical overview of the Russian e-commerce

This dossier provides a broad overview of Russian e-commerce by presenting up to date statistics and trends about online retail and shopping across the country. It also includes figures of online export, and delivers insights on e-commerce logistics and customer behavior, along with the information about major companies in the market.

Table of contents

  • 1. Market overview
    • Internet penetration rate Russia 2015-2018

    • Internet traffic share in Russia and worldwide in 2018, by device

    • E-commerce penetration rate in Russia 2014-2023

    • E-commerce market value in Russia 2010-2019

    • Cross-border and domestic e-commerce breakdown in Russia 2010-2019

    • E-commerce sales share in Russia and Europe in 2018, by category

    • Value of payment orders in Russia 2013-2019, online and total

    • Device usage distribution for e-shopping in Russia 2018, by segment

  • 2. Online retail
    • Forecasted e-commerce market value in Russia 2016-2023

    • Sales distribution in the domestic e-commerce in Russia 2018, by product

    • Sales distribution in the cross-border e-commerce in Russia 2018, by product

    • Average price of goods purchased online in Russia in 2018, by category

    • Distribution of items sold online in Russia, 2018

    • Annual market volume of inbound B2C e-commerce in Russia 2016-2023

    • C2C sellers penetration rate in Russia 2017-2019, by region

    • Sales share in C2C market in Russia in 2019, by product category

    • Share of C2C sellers in Russia in 2017-2019, by age group

    • Russian merchants' e-commerce share in 2018, by segment

  • 3. Online shopping
    • Share of e-purchases in Russia and Europe in 2018, by device

    • Frequency of online purchases in Russia 2018, by age

    • Online shopping methods used in Russia in 2018, by software type

    • Share of inbound e-commerce spending in Russia 2018, by country of origin

    • Share of C2C buyers in Russia 2017-2019, by age group

    • Main drivers to shop online in Russia in 2018

    • Russia: disposition to buy online versus offline in 2018

    • Russia: share of impulse and planned e-purchases 2018, by category

  • 4. Online export
    • Revenue from online exports in Russia 2016-Q3 2019

    • Foreign e-purchases share in Russia and Europe 2018, by category

    • Export destination of Russian eBay vendors 2018, by country

    • E-commerce exports from Russia in 2018-2019, by country

    • Russian online exporters export index 2019, by federal district

    • Leading regions by share of exporters on eBay in Russia 2019

  • 5. Companies
    • Russian online retail market value share 2018-2023, by company

    • Leading online stores in Russia 2018, by sales

    • Leading e-commerce sites in Russia in 2018, by growth rate

    • Leading classified sites by desktop traffic in Russia Q1 2019

    • Leading price comparison sites in Russia Q1 2019, by monthly visitors

    • Most used social media sites for e-commerce in Russia 2018, by age group

    • Leading online platforms for B2C and C2C commerce Russia 2018

    • Most used social media platforms for C2C businesses Russia 2018

  • 6. E-commerce logistics
    • Russian e-commerce delivery methods 2016- H1 2019

    • Delivery speed of online orders in Russia 2018, by pick-up point

    • E-shopping delivery services in Russia in 2018, by experience

    • Delivery options that encourage buying online in Russia in 2018

    • Poll: customer experience of express delivery in Russia in 2018

    • Delivery methods in C2C market in Russia 2017-2019, by type

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