Digital out-of-home advertising in the United Kingdom (UK)

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Statista dossier about digital out-of-home advertising in the United Kingdom (UK)

This dossier presents the latest data on digital out-of-home (DOOH) advertising in the United Kingdom (UK). Included are statistics on ad revenue and spending in the DOOH market, as well as DOOH's share of spending and revenue in the out-of-home (OOH) market. The dossier also gives an insight into the number of digital screens, impressions, and the reach of DOOH in the UK.

Table of contents

  • 1. Out-of-home market
    • Advertising market growth forecasts in the UK for 2019 and 2020

    • Advertising spending in the United Kingdom (UK) 1999-2019, by media

    • Outdoor advertising expenditure in the European Union (EU 28) 2009-2017

    • Outdoor ad expenditure in the United Kingdom (UK) from 2017 to 2021*

    • Highest spending out of home advertisers in the United Kingdom (UK) 2018

  • 2. DOOH spending and market share
    • Digital out-of-home (DOOH) ad spend share of OOH market UK 2017-2019

    • Digital out-of-home (DOOH) ad spending in the United Kingdom (UK) 2017-2019

    • Digital out-of-home (DOOH) ad market share by media owner Great Britain 2018

    • OOH advertising: media owner market share UK 2018

  • 3. DOOH revenue
    • Digital outdoor advertising revenue in the United Kingdom (UK) Q1 2011-Q2 2019

    • Digital outdoor advertising revenue in the United Kingdom (UK) 2003-2018

    • Digital share of out-of-home advertising revenue in the United Kingdom (UK) 2011-2018

    • Digital outdoor advertising revenue in the UK 2011-2019, by environment

  • 4. DOOH reach and impressions
    • Digital out-of-home (DOOH) impacts in Great Britain in 2019

    • Large format DOOH advertising in the UK 2016-2018

    • OOH advertising: 6 sheet roadside sites UK 2014-2018

    • Digital out-of-home (DOOH) ad impressions Great Britain 2018

    • Digital out-of-home (DOOH) reach in Great Britain 2019

    • Digital out-of-home (DOOH) cover by city UK 2018

    • Digital out-of-home (DOOH) ad reach by region in Great Britain in 2019

    • Gender demographics at digital screens around the UK 2017

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