Juices - Uganda

The Juices market in Uganda has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: Ugandan consumers are increasingly health-conscious and are seeking healthier beverage options. This has led to a growing demand for juices, which are perceived as natural and nutritious. Consumers are also becoming more adventurous in their taste preferences, leading to a wider variety of juice flavors being available in the market. Additionally, the convenience factor of ready-to-drink juices has also contributed to their popularity, as consumers seek on-the-go options that fit into their busy lifestyles.

Trends in the market: One major trend in the Ugandan juices market is the rise of locally sourced and organic juices. Consumers are becoming more aware of the environmental impact of food production and are seeking products that are sustainably sourced. This has led to an increase in the number of juice brands that use locally grown fruits and promote sustainable farming practices. Another trend in the market is the growing popularity of functional juices. These are juices that are fortified with additional nutrients or ingredients that offer specific health benefits. For example, there is a growing demand for juices that are fortified with vitamins, antioxidants, or probiotics. This trend is driven by consumers' desire to improve their overall health and well-being.

Local special circumstances: Uganda is known for its abundant supply of tropical fruits, such as pineapples, mangoes, and passion fruit. This has created a favorable environment for the production of juices, as these fruits are readily available and can be sourced locally. The availability of these fruits has also contributed to the wide variety of juice flavors that are available in the market.

Underlying macroeconomic factors: The Ugandan economy has been experiencing steady economic growth, which has resulted in an increase in disposable income levels. This has allowed consumers to spend more on discretionary items, such as juices. Additionally, the growing middle class in Uganda has also contributed to the growth of the juices market, as these consumers are more likely to prioritize health and wellness in their purchasing decisions. In conclusion, the Juices market in Uganda is experiencing growth due to changing consumer preferences, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking healthier beverage options and are willing to try new flavors and functional juices. The availability of locally sourced fruits and the steady economic growth in Uganda have also contributed to the growth of the market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.