Ready-to-Drink (RTD) Coffee - Uganda

The Ready-to-Drink (RTD) Coffee market in Uganda has been experiencing significant growth in recent years.

Customer preferences: Ugandan consumers have shown a growing interest in convenient and on-the-go beverage options. This has led to an increased demand for ready-to-drink coffee products, which provide a quick and easy way to enjoy coffee without the need for brewing or preparation. Additionally, the younger generation in Uganda has been particularly receptive to RTD coffee, as they value convenience and are often on the move.

Trends in the market: One of the key trends in the RTD coffee market in Uganda is the introduction of new flavors and variations. Manufacturers have been innovating and expanding their product offerings to cater to the diverse tastes and preferences of consumers. This includes the introduction of flavored RTD coffee drinks, such as mocha, vanilla, and caramel, which have gained popularity among Ugandan consumers. Additionally, there has been a rise in the availability of cold brew RTD coffee, which is known for its smooth and less acidic taste.

Local special circumstances: Uganda is known for its high-quality coffee production, and this has had a positive impact on the RTD coffee market. The availability of locally sourced coffee beans has allowed manufacturers to create products that showcase the unique flavors and characteristics of Ugandan coffee. This has not only attracted local consumers but has also generated interest among international coffee enthusiasts who are seeking new and distinct coffee experiences.

Underlying macroeconomic factors: The growing middle class in Uganda has played a significant role in driving the development of the RTD coffee market. As disposable incomes increase, consumers have more purchasing power and are willing to spend on premium and convenient products like RTD coffee. Additionally, the urbanization trend in Uganda has also contributed to the market growth, as more people are living in cities and have busy lifestyles that demand quick and convenient food and beverage options. In conclusion, the Ready-to-Drink (RTD) Coffee market in Uganda is experiencing growth due to the preferences of consumers for convenient and on-the-go beverage options, the introduction of new flavors and variations, the availability of locally sourced coffee beans, and the underlying macroeconomic factors such as the growing middle class and urbanization trend.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.