Ready-to-Drink (RTD) Tea - Uganda

The Ready-to-Drink (RTD) Tea market in Uganda has been experiencing significant growth in recent years. Customer preferences for convenient and healthy beverages have been driving this trend.

Customer preferences: Ugandan consumers are increasingly seeking convenient beverage options that can be consumed on-the-go. Ready-to-Drink (RTD) Tea offers a convenient and refreshing option for consumers who are looking for a quick and easy way to quench their thirst. Additionally, the health-conscious trend among consumers has also contributed to the growth of the RTD Tea market. Many consumers are opting for healthier alternatives to sugary soft drinks, and RTD Tea provides a refreshing and healthier option.

Trends in the market: One of the key trends in the RTD Tea market in Uganda is the introduction of new flavors and varieties. Manufacturers are constantly innovating and introducing new flavors to cater to the diverse tastes and preferences of consumers. This has helped to attract a wider consumer base and drive the growth of the market. Another trend in the market is the increasing availability of RTD Tea in various retail channels. RTD Tea is now readily available in supermarkets, convenience stores, and even online platforms. This increased accessibility has made it easier for consumers to purchase RTD Tea and has contributed to the market's growth.

Local special circumstances: Uganda is known for its tea production, and this has played a role in the development of the RTD Tea market. The availability of high-quality tea leaves locally has allowed manufacturers to produce RTD Tea using locally sourced ingredients. This has not only helped to support the local tea industry but has also provided consumers with a product that is made from locally grown tea.

Underlying macroeconomic factors: Uganda's growing economy and increasing disposable income levels have also contributed to the growth of the RTD Tea market. As consumers have more disposable income, they are able to spend more on convenience products like RTD Tea. Additionally, the growing middle class in Uganda has also contributed to the market's growth, as this demographic is more likely to consume RTD Tea. In conclusion, the Ready-to-Drink (RTD) Tea market in Uganda is experiencing growth due to customer preferences for convenient and healthy beverages. The introduction of new flavors, increased availability, and the use of locally sourced ingredients have also contributed to the market's development. The country's growing economy and increasing disposable income levels have further supported the growth of the RTD Tea market.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.