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Car-sharing - Austria

Austria

According to projections, the Car-sharing market in Austria is expected to achieve a revenue of US$82.44m in 2024, with a forecasted annual growth rate (CAGR 2024-2028) of 4.35%.
This growth will lead to a market volume of US$97.75m by 2028.
The projected number of users in the Car-sharing market is expected to reach 0.51m users by 2028, while user penetration is estimated to increase from 4.8% in 2024 to 5.7% by 2028.
The expected average revenue per user (ARPU) is US$190.30.
It is estimated that 95% of the total revenue in the Car-sharing market will be generated through online sales by 2028.
When compared globally, United States is expected to generate the highest revenue in the Car-sharing market, with a projected revenue of US$3,066m in 2024.
Car-sharing is gaining popularity in Austria as urban residents seek cost-effective and environmentally friendly alternatives to car ownership.

Key regions: United States, Germany, South America, Indonesia, Malaysia

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Analyst Opinion

The Car-sharing market in Austria has been experiencing significant growth in recent years, driven by changing customer preferences and several key trends in the market. Customer preferences in Austria have shifted towards more sustainable and convenient transportation options, which has contributed to the rise of car-sharing. Many consumers are becoming more conscious of their environmental impact and are seeking alternative modes of transportation that reduce their carbon footprint. Car-sharing provides a solution by allowing individuals to access a vehicle only when needed, reducing the number of cars on the road and overall emissions. Additionally, car-sharing offers a convenient and flexible option for those who do not require a car on a daily basis or for long periods of time. One of the key trends in the car-sharing market in Austria is the expansion of services and partnerships. Car-sharing companies are continuously expanding their fleets and coverage areas to meet the growing demand. This includes increasing the number of vehicles available for sharing and expanding into new cities and regions. Additionally, car-sharing companies are forming partnerships with other transportation providers, such as public transportation systems, to offer integrated mobility solutions. These partnerships allow customers to seamlessly transition between different modes of transportation, further enhancing the convenience and appeal of car-sharing. Another trend in the market is the adoption of technology and digital platforms. Car-sharing companies in Austria are leveraging technology to streamline the booking and reservation process, making it easier for customers to access and use shared vehicles. Mobile apps and online platforms allow users to quickly find and reserve a car, as well as track their usage and make payments. This digitalization of the car-sharing experience enhances convenience and accessibility, attracting more customers to the market. Local special circumstances in Austria, such as the high cost of car ownership and limited parking availability in urban areas, have also contributed to the growth of car-sharing. Owning a car in Austria can be expensive, with costs including purchase price, insurance, maintenance, and parking fees. Car-sharing provides a more cost-effective alternative, allowing individuals to access a vehicle when needed without the financial burden of ownership. Additionally, in densely populated urban areas where parking spaces are limited, car-sharing offers a convenient solution as vehicles can be picked up and dropped off at designated locations. Underlying macroeconomic factors, such as increasing urbanization and a focus on sustainability, have further supported the growth of the car-sharing market in Austria. As more people move to cities, the demand for convenient and flexible transportation options has increased. Car-sharing provides a solution that meets these needs while also addressing environmental concerns. Government support and incentives for sustainable transportation have also played a role in the growth of car-sharing, as policymakers recognize the benefits of reducing private car ownership and promoting shared mobility. Overall, the car-sharing market in Austria is experiencing significant growth due to changing customer preferences, key market trends, local special circumstances, and underlying macroeconomic factors. As more consumers prioritize sustainability and convenience, car-sharing is likely to continue its upward trajectory in the Austrian market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.