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Ride-hailing - Austria

Austria

Austria is expected to witness a significant growth in the Ride-hailing market as the revenue is projected to reach US$149.00m by 2024.
This growth is expected to continue with an annual growth rate (CAGR 2024-2028) of 2.52%, resulting in a projected market volume of US$164.60m by 2028.
By 2028, the number of users in this market is expected to amount to 1.54m users, with a user penetration of 17.0%, up from 15.5% in 2024.
The average revenue per user (ARPU) is expected to be US$107.30.
The Ride-hailing market is an online-only market.
It is worth noting that China is expected to generate the most revenue in this market with US$63,280m in 2024, when compared globally.
Austria's Ride-hailing market is dominated by local player, mytaxi, which has gained popularity due to its integration with the country's established taxi industry.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

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Analyst Opinion

The Ride-hailing market in Austria is experiencing significant growth due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences: Customers in Austria are increasingly opting for ride-hailing services due to their convenience and flexibility. The ability to book a ride at any time and track the driver's location in real-time has made ride-hailing a popular choice among commuters and travelers. Additionally, the availability of various ride options, such as shared rides and luxury vehicles, caters to different customer needs and preferences.

Trends in the market: One of the key trends in the ride-hailing market in Austria is the increasing adoption of electric vehicles. Ride-hailing companies are actively promoting the use of electric vehicles to reduce carbon emissions and contribute to a cleaner environment. This trend aligns with the growing awareness of sustainability among customers and the government's efforts to promote electric mobility. As a result, ride-hailing companies are expanding their fleet of electric vehicles and offering incentives to drivers who use them. Another trend in the market is the integration of ride-hailing services with public transportation. In an effort to provide seamless transportation options, ride-hailing companies are partnering with public transit agencies to offer first/last-mile connectivity. This integration allows customers to easily book a ride to or from public transport stations, enhancing the overall commuting experience. Additionally, ride-hailing companies are exploring partnerships with bike-sharing and scooter-sharing services to provide a comprehensive mobility solution.

Local special circumstances: Austria's well-developed public transportation system and high-quality infrastructure have contributed to the growth of the ride-hailing market. While public transport is widely available and efficient, ride-hailing services offer a more personalized and on-demand experience. This combination of reliable public transport and convenient ride-hailing options has created a favorable environment for the market's development. Furthermore, Austria's tourism industry plays a significant role in the ride-hailing market. As a popular tourist destination, the country attracts a large number of international visitors who rely on ride-hailing services for transportation. The convenience and familiarity of ride-hailing apps make them an attractive option for tourists, contributing to the market's growth.

Underlying macroeconomic factors: The strong economy and high disposable income in Austria have also contributed to the growth of the ride-hailing market. With a stable job market and increasing purchasing power, customers are more willing to spend on convenient transportation options. This economic stability has created a favorable environment for ride-hailing companies to expand their services and attract a larger customer base. In conclusion, the ride-hailing market in Austria is experiencing growth due to changing customer preferences, emerging trends, and local special circumstances. The convenience and flexibility offered by ride-hailing services, along with the integration of public transportation and the promotion of electric vehicles, have made them a popular choice among customers. Austria's well-developed infrastructure, tourism industry, and strong economy have also contributed to the market's expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.