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Flights - Austria

Austria

According to projections, the Flights market in Austria is expected to generate a revenue of US$2.10bn in 2024.
This revenue is expected to grow annually at a rate of 0.82% (CAGR 2024-2028), which will result in a projected market volume of US$2.17bn by 2028.
It is estimated that by 2028, the number of users in this market will be 2.67m users.
The user penetration rate is projected to increase from 28.6% in 2024 to 29.5% by 2028.
The average revenue per user (ARPU) is expected to be US$0.82k.
It is projected that by 2028, 81% of the total revenue in the Flights market will be generated through online sales.
In comparison to other countries, China is expected to generate the most revenue in this market, with a projected revenue of US$136bn in 2024.
Austria's flight market is currently seeing a rise in demand for sustainable travel options, with airlines offering carbon offsetting initiatives and eco-friendly cabin features.

Key regions: Germany, China, Saudi Arabia, Malaysia, Thailand

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Analyst Opinion

The Flights market in Austria has been experiencing significant growth in recent years, driven by several factors. Customer preferences have shifted towards more affordable and convenient travel options, leading to an increase in demand for flights. Additionally, local special circumstances and underlying macroeconomic factors have also contributed to the development of the market.

Customer preferences: Customers in Austria have shown a clear preference for flights as their preferred mode of travel. This can be attributed to several factors, including the convenience and time-saving nature of air travel. Flights offer a faster and more efficient way to reach domestic and international destinations, especially for long distances. Furthermore, the availability of budget airlines and competitive pricing has made flights a more affordable option for many travelers. The desire for hassle-free and comfortable travel experiences has also played a role in the increasing popularity of flights.

Trends in the market: One of the key trends in the Flights market in Austria is the growth of low-cost carriers. Budget airlines have gained significant market share by offering cheaper fares compared to traditional full-service airlines. This trend has attracted a larger customer base, including budget-conscious travelers and those seeking to explore new destinations at a lower cost. As a result, low-cost carriers have expanded their routes and increased their flight frequencies to meet the growing demand. Another trend in the market is the increasing popularity of online booking platforms. The convenience of booking flights online has made it the preferred method for many travelers in Austria. Online platforms offer a wide range of options, including flight comparisons, flexible dates, and various payment methods. This has empowered customers with more control over their travel plans and has contributed to the overall growth of the Flights market.

Local special circumstances: Austria's geographical location and its position as a popular tourist destination have played a significant role in the development of the Flights market. The country is located in the heart of Europe, making it a convenient hub for both domestic and international travel. This has attracted a large number of airlines to operate in Austria, increasing the availability of flights and driving competition in the market. Additionally, Austria's picturesque landscapes, rich cultural heritage, and vibrant cities have made it a popular tourist destination, further boosting the demand for flights.

Underlying macroeconomic factors: The Flights market in Austria has also benefited from favorable macroeconomic factors. The country's stable economy, high standard of living, and strong purchasing power have contributed to increased travel expenditure. As disposable income levels rise, more individuals are able to afford air travel, leading to higher demand for flights. Furthermore, Austria's membership in the European Union has facilitated the movement of people and goods, making air travel a convenient and efficient option for both business and leisure purposes. In conclusion, the Flights market in Austria is experiencing growth due to customer preferences for affordable and convenient travel options, the rise of low-cost carriers, the popularity of online booking platforms, local special circumstances such as Austria's geographical location and tourist attractions, and favorable macroeconomic factors. These factors have collectively contributed to the development and expansion of the Flights market in Austria.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of flights.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.