Market Insights Mobility Travel & Tourism

Camping - Poland

Poland

Poland is expected to see a significant growth in revenue within the Camping market.
According to projections, revenue is expected to reach US$9.44m by 2024 with an annual growth rate of 1.02% (CAGR 2024-2028).
This will result in a projected market volume of US$9.83m by 2028.
In terms of users, the Camping market is expected to attract 137.20k users users by 2028.
The user penetration rate is projected to increase from 0.3% in 2024 to 0.3% by 2028.
The average revenue per user (ARPU) is expected to be US$71.63.
Additionally, it is projected that online sales will contribute to 61% of total revenue in the Camping market by 2028.
Lastly, when compared globally, United States is expected to generate the most revenue in the Camping market with a projected revenue of US$23,270m by 2024.
Poland's camping market is seeing a rise in popularity due to its abundance of natural beauty and affordable prices.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

Poland has seen a significant growth in the camping market in recent years, with more people opting for outdoor adventures and nature-based experiences.

Customer preferences: Customers in Poland are increasingly seeking unique and authentic experiences, driving the demand for camping trips. The younger demographic, in particular, is showing a preference for sustainable and eco-friendly travel options, which align well with the camping experience.

Trends in the market: One noticeable trend in the camping market in Poland is the rise of glamping, a luxurious form of camping that combines comfort with the beauty of nature. This trend caters to customers looking for a more upscale camping experience without compromising on the connection to the outdoors. Additionally, an increase in family camping trips has been observed, indicating a shift towards more family-friendly camping facilities and activities.

Local special circumstances: Poland's rich natural landscapes, including national parks, lakes, and mountains, provide an ideal setting for camping enthusiasts. The country's diverse geography offers a wide range of camping options, from coastal sites to forested areas, catering to different preferences and interests. Furthermore, the affordability of camping compared to traditional accommodation options makes it an attractive choice for budget-conscious travelers.

Underlying macroeconomic factors: The growing popularity of camping in Poland can also be attributed to the overall increase in disposable income and leisure spending among the population. As people prioritize experiences over material possessions, the camping market stands to benefit from this shifting consumer behavior. Additionally, the government's focus on promoting tourism and outdoor activities further supports the development of the camping sector in the country.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.