Market Insights Mobility Travel & Tourism

Package Holidays - Poland

Poland

It is projected that the revenue in the Package Holidays market of Poland will reach US$5.85bn by 2024.
Moreover, it is expected to show a Compound Annual Growth Rate (CAGR) of 2.03% between 2024 and 2028, resulting in a projected market volume of US$6.34bn by 2028.
The number of users in this market is also expected to increase and reach 7.99m users by 2028.
In terms of user penetration, it is expected to reach 20.5% by 2028, with 20.0% in 2024.
The average revenue per user (ARPU) is projected to be US$0.73k.
Additionally, it is expected that 96% of the total revenue in the Package Holidays market will be generated through online sales by 2028.
When compared globally, it is interesting to note that China is expected to generate the most revenue in this market, with a projected revenue of US$59,860m in 2024.
Polish citizens are increasingly opting for all-inclusive package holidays to popular destinations in Egypt, Turkey, and Greece.

Key regions: United Kingdom, India, Indonesia, Germany, Malaysia

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Analyst Opinion

In Poland, the Package Holidays market has been experiencing a significant growth in recent years due to various factors influencing consumer behavior and market dynamics.

Customer preferences: Polish consumers are increasingly valuing convenience and hassle-free travel experiences, which has led to a growing demand for package holidays. The all-inclusive nature of package holidays, including accommodation, transportation, and sometimes even meals and activities, appeals to customers looking for a seamless and stress-free vacation. Additionally, the assurance of a fixed price upfront is attractive to budget-conscious travelers who want to avoid unexpected expenses during their trip.

Trends in the market: One noticeable trend in the Polish Package Holidays market is the shift towards personalized and experiential travel packages. Tour operators are now offering more customized itineraries and unique experiences to cater to the evolving preferences of modern travelers. This trend reflects a desire for authentic and immersive travel experiences beyond traditional sightseeing tours. Furthermore, the increasing popularity of eco-friendly and sustainable travel options is also influencing the market, with more travelers seeking environmentally conscious holiday packages.

Local special circumstances: Poland's geographical location in Central Europe makes it an attractive destination for both domestic and international tourists. The country's rich history, diverse landscapes, and cultural heritage offer a wide range of experiences for travelers. Additionally, the improving infrastructure and connectivity within Poland have made it easier for tourists to explore different regions and attractions, contributing to the growth of the Package Holidays market. The presence of numerous tour operators and travel agencies specializing in package holidays further enhances the accessibility and availability of such offerings to consumers.

Underlying macroeconomic factors: The overall economic stability and rising disposable incomes in Poland have also played a significant role in the development of the Package Holidays market. As more Poles have the financial means to travel, there is a growing demand for convenient and value-for-money holiday packages. Additionally, the increasing emphasis on work-life balance and leisure activities has led to a greater interest in travel and exploration among the Polish population. These macroeconomic factors are likely to continue driving the growth of the Package Holidays market in Poland in the foreseeable future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and sales channels of package holidays.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, the Global Consumer Survey, third-party studies and reports, data from industry associations (e.g., UNWTO), and price data of major players in respective markets. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as country-related GDP, demographic data (e.g., population), tourism spending, consumer spending, internet penetration, and device penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, and exponential trend smoothing methods are applied. A k-means cluster analysis allows for the estimation of similar countries. The main drivers are tourism GDP per capita and respective price indices.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.