Brazil: most popular food brands 2021

Published by
T. Ozbun,
Feb 9, 2024
In 2021, Perdigão was the leading food brand in Brazil with 330 million Consumer Reach Points (CRP), followed by Seara, with 280 million CRP. The value of the food and beverage sales in Latin America was estimated to attain 221 billion U.S. dollars in 2021.

Leading food brands in Brazil in 2021 (in million Consumer Reach Points)

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Release date

May 2022

Region

Brazil

Survey time period

October 2020 to October 2021

Special properties

Consumer Reach Points (CRP)*

Supplementary notes

* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).

** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S. and Asutralia, Intage in Japan, and CTR in China.

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