According to the results of a consumer survey conducted in December 2021, 16 percent of British respondents said that they thought advertising from the food and beverage sector was honest and reliable. However, only two percent said the same about ads originating from the telecom industry.
Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021
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YouGov. (January 21, 2022). Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021 [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
YouGov. "Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021." Chart. January 21, 2022. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
YouGov. (2022). Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
YouGov. "Perception of Trustworthiness of Advertising from Selected Industries According to Consumers in Great Britain as of December 2021." Statista, Statista Inc., 21 Jan 2022, https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/
YouGov, Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021 Statista, https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/ (last visited May 19, 2024)
Perception of trustworthiness of advertising from selected industries according to consumers in Great Britain as of December 2021 [Graph], YouGov, January 21, 2022. [Online]. Available: https://www.statista.com/statistics/1306829/share-britain-trust-ad-industries/