Podcast share of Spotify ad revenue in the U.S. 2019-2024
In 2021, Spotify's podcast advertising revenue in the United States reached 14.1 percent of the company's total advertising revenue. That was a 4.4 percentage point increase as compared to 2020. Growth is projected to continue in 2022, with a 2.6 point increase, indicating the heightening interest in podcast ads among advertisers.