Opinion on the impact of packaged food ads on children's food consumption India 2022

Published by
Tanushree Basuroy,
Oct 23, 2023
A survey conducted in 2022 revealed that a majority of respondents believed that children in India would consume less packaged food if they had not come across packaged food advertisements. On the other hand, 12 percent of guardians responded that children will consume the same amount of packaged food as before.

Opinion on the food consumption of children regulated by the packaged food advertisements in India as of November 2022

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Release date

November 2022

Region

India

Survey time period

November 14, 2022

Number of respondents

12,569 respondents

Special properties

across 304 districts of India

Method of interview

Online survey

Supplementary notes

Survey question: If your children/grandchildren (under the age of 16) did not come across packaged food advertisements targeting children, would they demand and consume less amounts of unhealthy packaged food?

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