Most viewed SVoD services in India in 2023

Published by
Tanushree Basuroy,
Apr 18, 2024
According to a survey on television consumption habits across India in 2023, 44 percent of the respondents stated that Amazon Prime was the most viewed subscription video-on-demand (SVoD) service. Netflix was the next leading SVoD service, as indicated by 41 percent of the respondents.

Most viewed subscription video on demand (SVoD) services in India as of November 2023

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Release date

March 2024

Region

India

Survey time period

November 2023

Number of respondents

4,044 respondents

Method of interview

Online survey

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