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Super Bowl TV ratings in the U.S. 1990-2019
Super Bowl TV ratings in the U.S. 1990-2019
TV ratings of the Super Bowl in the United States from 1990 to 2019
by Christina Gough,
last edited
Nov 22, 2019
TV ratings of the Super Bowl declined for the fourth consecutive year in 2019. The New England Patriots’ victory over the Los Angeles Rams received the joint-lowest household TV rating in the United States since Super Bowl XXXVII in 2003.
Super Bowl ratings the lowest in years
The ratings are compiled by media industry analysts Nielsen, a company that has been measuring television audience patterns in the United States since 1950. The highest Super Bowl rating of all time is 49.1 for the San Francisco 49ers’ triumph over the Cincinnati Bengals in 1982. New England’s sixth Super Bowl win was watched by an average television audience of 98.2 million viewers – the lowest TV viewership of the NFL’s showpiece event since 2008.The hottest ticket in town
TV viewing figures for the Super Bowl may be falling, but fans continue to attend the event in droves. More than 70,000 spectators watched New England’s triumph in Atlanta in 2019, but that is some way short of the record attendance for the Super Bowl: close to 104,000 fans attended the game in Los Angeles in 1980. Miami is scheduled to host the party in 2020, and it will become the city to have hosted the most Super Bowls.TV ratings of the Super Bowl in the United States from 1990 to 2019
Loading statistic...
| Super Bowl TV rating | |
|---|---|
| 19 | 41.1 |
| 18 | 43.1 |
| 17 | 45.3 |
| 16 | 46.6 |
| 15 | 47.5 |
| 14 | 46.4 |
| 13 | 46.3 |
| 12 | 47 |
| 11 | 46 |
| 10 | 45 |
| 09 | 42 |
| 08 | 43.1 |
| 07 | 42.6 |
| 06 | 41.6 |
| 05 | 41.1 |
| 04 | 41.4 |
| 03 | 40.7 |
| 02 | 40.4 |
| 01 | 40.4 |
| 00 | 43.3 |
| 99 | 40.2 |
| 98 | 44.5 |
| 97 | 43.3 |
| 96 | 46 |
| 95 | 41.3 |
| 94 | 45.5 |
| 93 | 45.1 |
| 92 | 40.3 |
| 91 | 41.9 |
| 90 | 39 |
| Super Bowl TV rating | |
|---|---|
| 19 | 41.1 |
| 18 | 43.1 |
| 17 | 45.3 |
| 16 | 46.6 |
| 15 | 47.5 |
| 14 | 46.4 |
| 13 | 46.3 |
| 12 | 47 |
| 11 | 46 |
| 10 | 45 |
| 09 | 42 |
| 08 | 43.1 |
| 07 | 42.6 |
| 06 | 41.6 |
| 05 | 41.1 |
| 04 | 41.4 |
| 03 | 40.7 |
| 02 | 40.4 |
| 01 | 40.4 |
| 00 | 43.3 |
| 99 | 40.2 |
| 98 | 44.5 |
| 97 | 43.3 |
| 96 | 46 |
| 95 | 41.3 |
| 94 | 45.5 |
| 93 | 45.1 |
| 92 | 40.3 |
| 91 | 41.9 |
| 90 | 39 |
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by Christina Gough,
last edited
Nov 22, 2019
TV ratings of the Super Bowl declined for the fourth consecutive year in 2019. The New England Patriots’ victory over the Los Angeles Rams received the joint-lowest household TV rating in the United States since Super Bowl XXXVII in 2003.
Super Bowl ratings the lowest in years
The ratings are compiled by media industry analysts Nielsen, a company that has been measuring television audience patterns in the United States since 1950. The highest Super Bowl rating of all time is 49.1 for the San Francisco 49ers’ triumph over the Cincinnati Bengals in 1982. New England’s sixth Super Bowl win was watched by an average television audience of 98.2 million viewers – the lowest TV viewership of the NFL’s showpiece event since 2008.The hottest ticket in town
TV viewing figures for the Super Bowl may be falling, but fans continue to attend the event in droves. More than 70,000 spectators watched New England’s triumph in Atlanta in 2019, but that is some way short of the record attendance for the Super Bowl: close to 104,000 fans attended the game in Los Angeles in 1980. Miami is scheduled to host the party in 2020, and it will become the city to have hosted the most Super Bowls.- Show sources information
- Show publisher information
- Release date
- February 2019
- Region
- United States
- Survey time period
- 1990 to 2019
Source
- Show sources information
- Show publisher information
- Release date
- February 2019
More information
- Region
- United States
- Survey time period
- 1990 to 2019
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Statistics on "Super Bowl"
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- National Football League revenue by team in 2019 (in million U.S. dollars)Revenue of National Football League (NFL) teams 2019
- National Football League average franchise value from 2000 to 2019 (in million U.S. dollars)National Football League - average franchise value 2000-2019
- Franchise value of National Football League teams in 2019 (in million U.S. dollars)Value of National Football League franchises 2019
- National Football League average per game attendance from 2008 to 2018Average attendance in the National Football League 2018
- Player salaries in the National Football League 2017/18 season (in million U.S. dollars), by team*Player salaries in the NFL 2017/18 season, by team
- History & records
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- Number of Super Bowls hosted by city from 1967 to 2019National Football League Super Bowl host cities 1967-2019
- Teams ranked by playoff appearances in NFL history (as of 2018-19 playoffs)*NFL teams ranked by playoff appearances all time 2019
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- Number of conference championship game appearances of NFL teams (as of January 2019)Number of conference championship game appearances of NFL teams 2019
- Teams ranked by Super Bowl appearances in NFL history (as of 2019)*NFL teams ranked by number of Super Bowl appearances all time 2019
- Number of Super Bowls won by NFL team from 1967 to 2019*National Football League: Super Bowl wins by team 2019
- NFL quarterbacks by number of career playoff wins all-time (as of February 3, 2019)National Football League quarterbacks by number of career playoff wins 2019
- Amount a player receives for playing in the NFL Super Bowl 2011-2020 (in 1,000 U.S. dollars)Super Bowl - monetary compensation for players playing in the game 2011-2020
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- Brand value of the sports event Super Bowl from 2012 to 2017 (in million U.S. dollars)*Brand value of the Super Bowl 2012-2017
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- TV ratings of the Super Bowl in the United States from 1990 to 2019Super Bowl TV ratings in the U.S. 1990-2019
- Super Bowl advertising revenue from 2003 to 2018 (in million U.S. dollars)Super Bowl advertising revenue 2003-2018
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Super Bowl average costs of a 30-second TV advertisement from 2002 to 2019 (in million U.S. dollars)*Average cost 30-second advertisement Super Bowl US broadcast 2002-2019
- Number and length of network TV commercials in the Super Bowl from 2003 to 2018Number and length of network TV commercials in the Super Bowl 2003-2018
- Consumer spending & opinion
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- Do you plan to throw or attend a Super Bowl party?Share of people planning to attend or throw a Super Bowl party 2013-2019
- How much do you plan on spending on Super Bowl Sunday?Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2019
- Do you plan to purchase any of the following for Super Bowl Sunday?*Planned consumer purchases for Super Bowl 2013-2019
- Estimated Super Bowl related consumer spending in the United States from 2007 to 2019 (in billion U.S. dollars)*Estimated consumer spending related to the Super Bowl weekend 2007-2019
- Amount wagered on the Super Bowl in sports books in Nevada from 2004 to 2019 (in million U.S. dollars)Amount wagered on the Super Bowl in sports books in Nevada 2004-2019
- Nevada sports book winnings from the Super Bowl in the United States from 2004 to 2019 (in million U.S. dollars)Nevada sports book winnings from the Super Bowl in the U.S. 2004-2019
- Nevada sports book winning percentage from Super Bowl bets in the United States from 2004 to 2019Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2019
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- Consumer spending on the Super Bowl in the U.S. 2017, by product type
- Survey on favored team to win the Super Bowl 2015
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- Number of moose felled in Rogaland, Norway 2009-2019
- Hungary: distribution of locations used for sport or physical activity 2013-2017
Statistics on "Super Bowl - NFL overview"
- Total revenue of the National Football League 2001-2017
- Revenue of National Football League (NFL) teams 2019
- National Football League - average franchise value 2000-2019
- Value of National Football League franchises 2019
- Average attendance in the National Football League 2018
- Player salaries in the NFL 2017/18 season, by team
Statistics on "Super Bowl - History & records"
- National Football League Super Bowl host cities 1967-2019
- NFL teams ranked by playoff appearances all time 2019
- NFL team ranking by all-time postseason wins 2019
- Number of conference championship game appearances of NFL teams 2019
- NFL teams ranked by number of Super Bowl appearances all time 2019
- National Football League: Super Bowl wins by team 2019
- National Football League quarterbacks by number of career playoff wins 2019
- Super Bowl - monetary compensation for players playing in the game 2011-2020
Statistics on "Super Bowl - TV ratings & commercials"
- Brand value of the Super Bowl 2012-2017
- Super Bowl TV viewership in the U.S. 1990-2019
- Super Bowl TV ratings in the U.S. 1990-2019
- Super Bowl advertising revenue 2003-2018
- Largest Super Bowl advertisers 2018
- Average cost 30-second advertisement Super Bowl US broadcast 2002-2019
- Number and length of network TV commercials in the Super Bowl 2003-2018
Statistics on "Super Bowl - Consumer spending & opinion"
- Share of people planning to attend or throw a Super Bowl party 2013-2019
- Planned average spending of U.S. consumers on Super Bowl Sunday 2011-2019
- Planned consumer purchases for Super Bowl 2013-2019
- Estimated consumer spending related to the Super Bowl weekend 2007-2019
- Amount wagered on the Super Bowl in sports books in Nevada 2004-2019
- Nevada sports book winnings from the Super Bowl in the U.S. 2004-2019
- Nevada sports book winning percentage from Super Bowl bets in the U.S. 2004-2019
Further related statistics
- NFL teams U.S. consumers consider favored to win the Super Bowl 2017
- (Mobile) devices U.S. consumers will use to stay informed on the Super Bowl 2017
- U.S. consumer beverage preference during the Super Bowl 2017
- Italy: Super Bowl final TV audience 2016-2017
- Activities U.S. consumers will do while watching the Super Bowl 2017
- Consumer opinions on the Super Bowl commercials in the U.S. 2017
- Consumer behavior toward the Super Bowl commercials in the U.S. 2017
- Products U.S. consumers plan to buy to enjoy the Super Bowl 2017
- (Mobile) devices U.S. consumers will use to follow the Super Bowl 2017
- Consumer spending on the Super Bowl in the U.S. 2017, by product type
- Survey on favored team to win the Super Bowl 2015
- Highest rated Super Bowl TV commercials in 2014
- Football watching habits - ways of watching the NFL 2011
- NFL TV ratings and viewership 2017-18
- NFL TV ratings and viewership 2015-16
- Super Bowl Indianapolis hotel room rates compared to regular rates 2012
- Adults looking forward to Super Bowl commercials in the U.S. 2019
- U.S. Super Bowl: dollar sales growth of consumer product categories 2015
- Number of moose felled in Rogaland, Norway 2009-2019
- Hungary: distribution of locations used for sport or physical activity 2013-2017
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