Planned consumer purchases for Super Bowl 2013-2019

Food and beverages are the most popular purchases made by people who plan on watching the Super Bowl. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of 81 U.S. dollars on Super Bowl Sunday.

TV viewers spend big bucks on big game

The New England Patriots’ Super Bowl win over the Los Angeles Rams in 2019 was watched by 98.2 million viewers, a decrease of around five million viewers on the previous year. The 2018 Super Bowl was by far the most-viewed broadcast in the United States that particular year, highlighting the nationwide appeal of the event. In total, consumers in the United States spend an estimated 15 billion U.S. dollars over Super Bowl weekend.

Patriots reign

The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019 – lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

Do you plan to purchase any of the following for Super Bowl Sunday?*

Food / BeveragesTeam apparel or accessories (hats, coats, etc.)DecorationsTelevisionFurniture (including entertainment centers)
201374%9.5%7.1%7.1%3.7%
201477%8.1%6%7.2%3.4%
201579.3%10.8%7.4%8.8%3.9%
201679.8%11.1%8.1%7.7%3.9%
201779.5%10.7%7.7%7.7%3.3%
201882%11%8%8%-
201979%10%7%7%4%
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Source

Release date

January 2019

Region

United States

Survey time period

2013 to 2019

Number of respondents

7,384 (January 2-9, 2019)

Age group

18 years and older

Special properties

Respondents who said that they plan to watch the game

Supplementary notes

* Check all that apply.

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Statistics on "Super Bowl"

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