Most annoying types of digital ads according to internet users in the United States as of July 2019
Most annoying types of online ads in the U.S. 2019
During a survey conducted in July 2019, 66 percent of responding internet users in the United States said they found video ads that play automatically with sound as annoying, while 55 percent said the same about video ads without sound.
Most annoying types of digital ads according to internet users in the United States as of July 2019
Share of respondents
Video ads that play automatically on websites with sound66.7%
Video ads that play automatically on websites without sound55%
Audio ads (on music streaming services or podcasts)47.4%
Ads that show up based on my online searches42.4%
Static images on websites (banner ads) for products I've already purchased36.7%
Ads on social media feeds targeted to me based on my interests and behaviors36.3%
Static images on websites (banner ads) for products I've browsed but not purchased34.2%
I don't consider digital ads annoying10%
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Sources

Release date

August 2019

Region

United States

Survey time period

July 2019

Number of respondents

1,301 respondents

Age group

18 years and older

Special properties

internet users who made an online purchase

Method of interview

Online survey

Most annoying types of online ads in the U.S. 2019
During a survey conducted in July 2019, 66 percent of responding internet users in the United States said they found video ads that play automatically with sound as annoying, while 55 percent said the same about video ads without sound.
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