Luxury holiday shoppers in the U.S. - ad recall 2015

The statistic shows data on the media in which holiday shoppers and luxury holiday shoppers saw or heard advertising as of August 2015. Shullman Research Center found that 34 percent of luxury holiday shoppers recalled seeing advertising in printed newspapers during the 30 days leading up to the survey.

Media via which holiday shoppers and luxury holiday shoppers saw or heard advertising as of September 2015

All holiday shoppersLuxury holiday shoppers
TV63%51%
Websites43%41%
Printed magazines39%34%
Printed newspapers35%27%
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Source

Release date

September 2015

Region

United States

Survey time period

August 14 to 25, 2015

Number of respondents

base: n = 1,690

Age group

18 years and older

Special properties

in the last 30 days

Method of interview

Online survey

Supplementary notes

The source defines a holiday shopper as somebody who plans to do some holiday shopping and a luxury holiday shoppers as somebody who plans to do holiday shopping and has luxury items on their shopping list.

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