Brazil: gender distribution of digital buyers 2015-2018

This statistic depicts the gender distribution of digital buyers in Brazil from 2015 to 2018. In 2018, 52.3 percent of online shoppers in Brazil were women, up from a share of 50.6 percent a year earlier.

Distribution of online shopping users in Brazil from 2015 to 2018, by gender

FemaleMale
201852.3%47.7%
201750.6%49.4%
201651.6%48.4%
201548.6%51.4%
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Source

Release date

March 2019

Region

Brazil

Survey time period

2015 to 2018

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Statistics on "E-commerce in Brazil"

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