Average daily TV reach in Sweden 2021-2022, by age and gender

Published by
Julia Stoll,
Feb 28, 2024
The average daily TV reach in Sweden amounted to 53 percent in 2022, down from 55 percent as of the previous year. The share of women watching television content on a daily basis was higher than the share of men.

Average daily TV reach in Sweden in 2021 and 2022, by age and gender

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Release date

February 2023

Region

Sweden

Survey time period

2021 to 2022

Number of respondents

3,000 households

Age group

3 years and older

Supplementary notes

** As of week 40 in 2022, the new video panel was launched and includes households that do not have a TV. As the method differs slightly, viewing that takes place after week 40 in 2022 is not entirely comparable to previous data and conclusions about changes should be drawn with caution.

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Overview

8

Public service television

4

Advertising & commercial TV

4

Companies

6

Consumer behavior

7

Online TV

6

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Topics

Television in SwedenTelevision industry in EuropeTelevision industry in the United Kingdom (UK)Public service television in SwedenDigitalization in the media industry in Sweden
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