Influence of sexism in ads on purchase decisions in Canada 2016

The graph shows the influence of sexism in ads on consumer purchase decisions in Canada as of March 2016. It was found that 38 percent of respondents stated they are much less likely to to buy a product from the advertiser as a result of seeing their sexist ad.

When you see a sexist ad, are you more or less likely to buy a product from that company?

Share of respondents
Much less likely38%
Somewhat less likely29%
No impact27%
Somewhat more likely2%
Much more likely1%
Don't know3%
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Sources

Release date

May 2016

Region

Canada

Survey time period

March 2016

Number of respondents

1,564 respondents

Age group

18 years and older

Special properties

Among respondents who have not recently seen ads perceived as unacceptable

Method of interview

Online survey

Supplementary notes

Question: "And when you see a sexist ad, are you more or less likely to buy a product from that company?."

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Statistics on "Advertising consumption and perception"

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