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Leading advertising channels trusted when making purchasing decisions in the United States as of October 2016
Most trusted advertising forms for purchasing decisions in the U.S. 2016
The graph shows a ranking of advertising forms most trusted by internet users when making a purchase decision in the United States in 2016. It was found that 82 percent of respondents trusted print ads the most when it came to deciding to buy products or services.
Leading advertising channels trusted when making purchasing decisions in the United States as of October 2016
Share of respondents who trust the ad type
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Source

Release date

January 2017

Region

United States

Survey time period

October 2016

Number of respondents

1,200 consumers

Age group

18 years and older

Supplementary notes

Question: In general which type of advertising channels do you trust more when you want to make a purchase decision?
The source does not provide survey date. The date given in the field "survey time period" is the release date.

Most trusted advertising forms for purchasing decisions in the U.S. 2016
The graph shows a ranking of advertising forms most trusted by internet users when making a purchase decision in the United States in 2016. It was found that 82 percent of respondents trusted print ads the most when it came to deciding to buy products or services.
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