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Share of Apple devices by iOS version worldwide from 2016 to 2019*
iOS version share of Apple devices worldwide 2016-2019
The new mobile operating system iOS 13 was installed on 50 percent of the iPhones that accessed the Apple App Store in October 2019, while its predecessor (iOS 12) was running on 41 percent of mobile devices. Alongside the release of iOS 13 in the fall of 2019, Apple introduced iPadOS – a new mobile operating system developed specifically for iPads.

Apple’s smartphone market share

Apple holds a steady 15 percent share of the global smartphone sales market, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 6 and iPhone 6 Plus led to Apple announcing record sales figures of more than 231 million units sold worldwide in 2015, but this figure has since dropped to around 217 million. Worldwide iPhone shipments in the first two quarters of 2019 are below those from previous years and, if this continues, Apple may report sales of under 200 million units for the first time since 2014.

The world at your fingertips

Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.
Share of Apple devices by iOS version worldwide from 2016 to 2019*
EarlieriOS 8iOS 9iOS 10iOS 11iOS 12iOS 13
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iOS version share of Apple devices worldwide 2016-2019
The new mobile operating system iOS 13 was installed on 50 percent of the iPhones that accessed the Apple App Store in October 2019, while its predecessor (iOS 12) was running on 41 percent of mobile devices. Alongside the release of iOS 13 in the fall of 2019, Apple introduced iPadOS – a new mobile operating system developed specifically for iPads.

Apple’s smartphone market share

Apple holds a steady 15 percent share of the global smartphone sales market, but historically reports sales share increases during the fourth quarter because of the annual fall release of a new device and the holiday season. Demand for the iPhone 6 and iPhone 6 Plus led to Apple announcing record sales figures of more than 231 million units sold worldwide in 2015, but this figure has since dropped to around 217 million. Worldwide iPhone shipments in the first two quarters of 2019 are below those from previous years and, if this continues, Apple may report sales of under 200 million units for the first time since 2014.

The world at your fingertips

Apple unveiled the very first iPhone and its supporting operating system (iOS 1) in 2007. It introduced an interface that allowed users to navigate the screen with their fingers, presenting a revolutionary touch keyboard that signaled a paradigm shift in the smartphone market.
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