The graph shows data on the popularity of marketing channels among companies in the United States as of April 2016. Among responding marketers from companies with 500 employees or more, 57 percent stated they used TV for marketing purposes.
Popularity of marketing channels in the U.S. 2016
Popularity of marketing channels among companies in the United States as of April 2016
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Attitudes to selected advertising and marketing messages in France 2013
- Forecasted share of turnover on advertising in Denmark 2017, by advertising channel
- Preferred sources of information about products among U.S. college students 2014
- Colombia & Mexico: most preferred types of digital marketing content 2017
- Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
- Holiday season marketing: preferred online tactics among SMBs 2014
- Media budgets: brand vs. direct response advertising in Asia 2016, by channel
- Channels included in media budgets in Asia 2016
- Unattractive media channels for U.S. marketers 2016
- Effectiveness of media spend in the U.S. 2016, by channel
- Most used marketing and advertising channels in the UK 2016, by business type
- Digital marketing spend inhibitors in the U.S. 2016
- Product discovery channels in the U.S. 2015, by age & gender
- Channels included in media budgets in the U.S. 2016
- Importance vs. usage of marketing channels according to European marketers in 2016
- Advertising channels showing an understanding of customers in France 2015
- Historical customer data used for marketing personalization worldwide 2015
- Consumer preferred channels to communicate with brands in the U.S. 2018
- Importance of Marcom Effectiveness for organizations in Belgium 2017
- Most effective marketing channels according to SMBs 2014
Further related statistics
Clutch.co. (August 9, 2016). Popularity of marketing channels among companies in the United States as of April 2016 [Graph]. In Statista. Retrieved December 15, 2019, from https://cdn1.statista.com/statistics/624949/marketing-channel-use-usa/
Clutch.co. "Popularity of marketing channels among companies in the United States as of April 2016." Chart. August 9, 2016. Statista. Accessed December 15, 2019. https://cdn1.statista.com/statistics/624949/marketing-channel-use-usa/
Clutch.co. (2016). Popularity of marketing channels among companies in the United States as of April 2016. Statista. Statista Inc.. Accessed: December 15, 2019. https://cdn1.statista.com/statistics/624949/marketing-channel-use-usa/
Clutch.co. "Popularity of Marketing Channels among Companies in The United States as of April 2016." Statista, Statista Inc., 9 Aug 2016, https://cdn1.statista.com/statistics/624949/marketing-channel-use-usa/
Clutch.co, Popularity of marketing channels among companies in the United States as of April 2016 Statista, https://cdn1.statista.com/statistics/624949/marketing-channel-use-usa/ (last visited December 15, 2019)