Loyalty card programs as influential for shopping at particular grocery retailer 2015

This statistic shows the results of a survey in which respondents worldwide were asked if a customer loyalty card program is highly influential in their decision to shop at a particular grocery retailer in 2015. A majority of 35 percent of respondents from Africa and the Middle East say that a customer loyalty card is important in their decision to shop at a certain retailer, followed by 34 percent in North America.

Share of respondents worldwide who say a customer loyalty card program is highly influential in their decision to shop at a particular grocery retailer in 2015, by region

Share of respondents
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Source

Release date

June 2016

Region

Worldwide

Survey time period

10th August to 4th September 2015

Number of respondents

30,000 respondents

Special properties

Online consumers in 61 countries throughout Asia-Pacific, Europe, Latin America, the Middle East / Africa and North America

Method of interview

Online survey

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