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Unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016
(in millions)
U.S. digital Amazon audience on Prime Day and Cyber Monday 2015-2016
This statistic shows the unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016. In 2016, Amazon Prime Day generated 49.3 million unique visitors to the online shopping platform, almost as much as on Cyber Monday in the previous year. Amazon Prime Day was launched in 2015 to celebrate Amazon's 20 year anniversary. It is a one-day shopping event like Black Friday or Cyber Monday, but exclusive to Amazon.
Unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016
(in millions)
20152016
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Source

Release date

May 2017

Region

United States

Survey time period

2015 and 2016

Special properties

across all platforms

U.S. digital Amazon audience on Prime Day and Cyber Monday 2015-2016
This statistic shows the unique digital visitors to Amazon on Amazon Prime Day and Cyber Monday in 2015 and 2016. In 2016, Amazon Prime Day generated 49.3 million unique visitors to the online shopping platform, almost as much as on Cyber Monday in the previous year. Amazon Prime Day was launched in 2015 to celebrate Amazon's 20 year anniversary. It is a one-day shopping event like Black Friday or Cyber Monday, but exclusive to Amazon.
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Statistics on "Amazon Prime Day"
  • Amazon Prime
  • Prime Day sales
  • Shopping intention
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