Brazil: online shoppers H1 2018, by consumer income class

This statistic presents the distribution of online shoppers in Brazil in the first half of 2018, sorted by family income class. In the indicated period, almost 36 percent of online buyers in Brazil belonged to the C household income category.

Distribution of online shoppers in Brazil in 1st half 2018, by household income class

Consumer classShare of online buyers
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Sources

Release date

August 2018

Region

Brazil

Survey time period

January to June 2018

Supplementary notes

The consumer classification was based on the household income categories reported by the Brazilian Institute of Geography and Statistics (IBGE).

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Statistics on "E-commerce in Brazil"

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