Where Japanese consumers get informed about ice cream launches 2018

The statistic presents the results of an online survey conducted in 2018 about the main sources from where consumers in Japan receive information about newly released ice cream products. The survey revealed that with over 54 percent the majority of respondents came across new ice cream product launches through TV commercials.

Main source of information about new ice cream product releases according to consumers in Japan in 2018

Share of respondents
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Source

Release date

January 2019

Region

Japan

Survey time period

October 24 to 30, 2018

Number of respondents

1,200 respondents

Age group

10-69 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

Original question: "From where do you usually receive information about newly released ice cream products?".

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