Global e-mail inbox placement & spam rate by campaign type 2017

The graph shows the B2C e-mail inbox placement, spam and read ratesworldwide as of November 2017, broken down by campaign type. The source found that 95 percent of B2C e-mails in regards to abandoned cart reached their destination inbox in the last measured quarter. At the same time, e-mails triggered by cart abandonment had a 20 percent read rate.

B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type

Characteristic	Inbox placement rate	Spam rate	Read rate
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Release date

January 2018

More information

Region

Worldwide

Survey time period

July 22 to November 29, 2017

Special properties

based on 600k unique promotional email messages sent to Microsoft, Google, Yahoo, and AOL users

Supplementary notes

The source provides the following information: "Information captured from high volumes of monitored email accounts (seeds) controlled by senders to sample mailbox providers’ placement decisions irrespective of user-initiated or engagement-based filtering. For new programs with little or no history of subscriber interaction, seeds can provide an accurate assessment of inbox placement."

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