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Video advertising performance metrics in Canada in 3rd quarter 2017, by device
Video ad performance metrics Canada Q3 2017, by device
This statistic shows the video advertising performance metrics in Canada in third quarter of 2017, broken down by device. The results reveal that 61.3 percent of video ads viewed on desktop devices were seen through to completion, compared to 42.2 percent of those viewed on a mobile device.
Video advertising performance metrics in Canada in 3rd quarter 2017, by device
DesktopMobile
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Sources

Release date

March 2018

Region

Canada

Survey time period

Q3 2017

Supplementary notes

On-screen rate is the percentage of impressions where at least one pixel of the ad was in-view with focus.
Fully on-screen rate is the percentage of impressions where the ad surface was fully on-screen for a given period of time.
Played in-view rate is how much of the video users watched – i.e., in-view time divided by average ad duration.
Completion rate is the percentage of measurable impressions where the ad played to completion.

Video ad performance metrics Canada Q3 2017, by device
This statistic shows the video advertising performance metrics in Canada in third quarter of 2017, broken down by device. The results reveal that 61.3 percent of video ads viewed on desktop devices were seen through to completion, compared to 42.2 percent of those viewed on a mobile device.
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