Digital shopping behavior in Europe

Statistics report about digital shopping behavior in Europe

Digital shopping behavior in Europe

This report on digital shopping behavior provides an in-depth look into consumer attitudes in Europe. Specifically, this report has a heavy focus on the following countries: UK, Germany, France, Italy, Spain, and the Netherlands. The key topics contained in this report include European e-commerce figures, digital consumer habits & online versus offline shopping behavior, online grocery shopping, as well as major online retailers on the continent. Finally, the report concludes with online payment behavior data.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Basic Statistic E-commerce share of enterprises' revenue in the EU-27 2011-2022
  • Basic Statistic Online share of retail trade in selected European countries 2014-2022
  • Premium Statistic E-commerce revenue share of companies in Europe 2022, by country
  • Premium Statistic European e-shoppers online purchase frequency 2022, by product category
  • Premium Statistic Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027

Attitudes towards online shopping

6
  • Premium Forecast Attitudes towards online shopping in the UK 2023
  • Premium Forecast Attitudes towards online shopping in France 2023
  • Premium Forecast Attitudes towards online shopping in Germany 2023
  • Premium Forecast Attitudes towards online shopping in Italy 2023
  • Premium Forecast Attitudes towards online shopping in Spain 2023
  • Premium Forecast Attitudes towards online shopping in the Netherlands 2023

Online vs. in-store shopping behavior

7
  • Premium Statistic Share of European consumers that shop online vs. offline each week 2023
  • Premium Forecast Online vs. offline purchases by category in the UK 2022
  • Premium Forecast Online vs. offline purchases by category in France 2022
  • Premium Forecast Online vs. offline purchases by category in Germany 2022
  • Premium Forecast Online vs. offline purchases by category in Italy 2022
  • Premium Forecast Online vs. offline purchases by category in Spain 2022
  • Premium Forecast Online vs. offline purchases by category in the Netherlands 2022

Online grocery shopping

5
  • Premium Statistic Share of shoppers buying groceries online in the UK 2023, by generation
  • Premium Statistic Share of shoppers buying groceries online in France 2023, by generation
  • Premium Statistic Share of shoppers buying groceries online in Germany 2023, by generation
  • Premium Statistic Share of shoppers buying groceries online in the Netherlands 2023, by generation
  • Premium Statistic Share of shoppers buying groceries online in Austria 2023, by generation

Leading online retailers in Europe

8
  • Premium Statistic Leading online marketplaces in Europe 2023, by monthly visits
  • Premium Statistic Highest valued e-commerce startup companies in Europe 2023
  • Basic Forecast Top online stores in the UK 2023
  • Premium Forecast France: Top 10 online stores
  • Premium Forecast Top online stores in Germany 2023
  • Basic Forecast Top online stores in Italy 2023
  • Basic Forecast Top online stores in Spain 2022, by net sales
  • Basic Forecast Netherlands: Top 10 online stores

Online payment

9
  • Premium Statistic Mobile payment market size in 10 countries in Europe in 2020, with a 2025 forecast
  • Premium Statistic Top POS and e-commerce payment methods for small-ticket items in Europe 2022
  • Premium Statistic Top POS and e-commerce payment methods for big-ticket items in Europe 2022
  • Premium Forecast Most used mobile payments by brand in Germany 2023
  • Premium Forecast Most used mobile payments by brand in the UK 2023
  • Premium Forecast Most used mobile payments by brand in France 2023
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in Germany 2015-2023, based on downloads
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in the UK 2015-2023, based on downloads
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in France 2015-2023, based on downloads
Report this content
FURTHER REPORTS

Recommended and recent reports

  • Pharmaceutical e-commerce in Russia
  • Artificial intelligence (AI) in U.S. e-commerce
  • E-commerce in Portugal
  • Online shopping behavior in Australia
  • Gen Z online shopping behavior
  • Online shopping in Russia
  • Online shopping behavior in Japan
  • Online shopping behavior in the United Kingdom (UK)
  • Online shopping behavior in the United States
  • Online shopping behavior in Brazil
  • Online shopping behavior in Southeast Asia
  • Online shopping behavior in Canada
  • Online shopping behavior in the UAE
  • Online shopping in Italy
  • E-commerce in Spain
  • Shopping behavior in the Middle East and North Africa
  • Online grocery shopping behavior
  • E-commerce in Belgium
  • E-commerce in France
  • E-commerce in China

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu