Digital marketing in Italy

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Statista dossier on digital marketing in Italy

This study presents a selected range of statistic and data about digital marketing in Italy.
Additional to the overview on key aspects of the industry, this study focuses on e-mail marketing and social media marketing, mainly from the perspective of agencies and marketers. Furthermore, this report provides figures on effectiveness and critical aspects of specific marketing tools.

Table of contents

  • 1. Overview
    • Italy: digital market investments 2017, by type

    • Italy: digital marketing actions in enterprises in 2017

    • Italy: main investment sectors of digital companies 2018, by tool

    • Italy: reasons for online tools and platforms usage by companies 2018

    • Attitudes towards online advertising in Italy 2019

    • Major obstacles in digital marketing development in Italy 2018-2019

    • Italy: major obstacles in digital marketing development 2018, by business size

    • Italy: most useful marketing tools used by companies in 2016

    • Italy: crucial factors in companies digital marketing in 2017

  • 2. E-mail marketing
    • Italy: estimated newsletters market value 2018, by geographic area

    • Italy: direct email marketing customer reaction 2017

    • Italy: newsletters opening rates depending on subject length 2018

    • Italy: opening rate of newsletters 2018, by B2C industry

    • Italy: consumer behavior towards discount vouchers 2018

    • Italy: online registration forms use to profile customers 2017, by industry

    • Italy: customer reaction to e-commerce direct email marketing 2018

    • Italy: customer reaction to banking & finance direct email marketing 2017

    • Italy: shopping driven by discount vouchers 2018, by gender of consumers

    • Italy: monthly spending per capita after receiving discount vouchers 2018

  • 3. Social media marketing
    • Advertising investments in Italy 2019, by channel

    • Italy: advertised posts on social network 2018, by category

    • Budget allocated for influence marketing by Italian companies 2019

    • Planned investments in influence marketing 2020

    • Italy: investments in influencer marketing campaigns among companies 2018

    • Key reasons for dissatisfaction in influencer marketing campaigns in Italy 2019

    • Italy: communication professionals monitoring media 2018, by type

    • Italy: average engagement rate of Facebook posts 2017, by type

  • 4. Content marketing
    • Italy: most important factors in content marketing 2018

    • Main web ranking factors becoming less relevant in Italy 2019

    • Italy: most successful brands in content marketing 2018

  • 5. Other industry trends
    • Italy: achievement of drive to web marketing strategies 2017, by percentage

    • Italy: achievement of drive to store marketing strategies in 2017, by percentage

    • Italy: share of B2C companies rewarding customer behavior in 2017

    • Italy: customer profiling marketing strategies 2017, by percentage

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