Digital marketing in Italy

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Statista dossier on digital marketing in Italy

This study presents a selected range of statistic and data about digital marketing in Italy.
Additional to the overview on key aspects of the industry, this study focuses on e-mail marketing and social media marketing, mainly from the perspective of agencies and marketers. Furthermore, this report provides figures on effectiveness and critical aspects of specific marketing tools.

Table of contents

  • 1. Overview
    • Italy: digital market investments 2017, by type

    • Italy: digital marketing staff number in digital companies 2018, by type

    • Firms' expectations towards digital marketing partners in Italy 2019

    • Investment value on digital innovations among consumer goods companies in Italy 2019

    • Major obstacles in digital marketing development in Italy 2018-2019

    • Italy: major obstacles in digital marketing development 2018, by business size

    • Italy: crucial factors in companies digital marketing in 2017

  • 2. E-mail marketing
    • Italy: customer reaction to direct e-mail marketing 2018, by type of company

    • Italy: click-to-open rate of newsletters 2018, by B2C industry

    • Italy: click-to-open rate of newsletters 2018, by B2B industry

    • Italy: click-to-open rate of DEM e-mails 2018, by B2C industry

    • Italy: click-to-open rate of DEM e-mails 2018, by B2B industry

    • Italy: click-through rate of newsletters 2018, by B2C industry

    • Italy: click-through rate of newsletters 2018, by B2B industry

    • Italy: click-through rate of DEM e-mails 2018, by B2C industry

    • Italy: click-through rate of DEM e-mails 2018, by B2B industry

    • Italy: opening rate of DEM e-mails 2018, by B2C industry

    • Italy: opening rate of DEM e-mails 2018, by B2B industry

  • 3. Social media marketing
    • Advertising investments in Italy 2019, by channel

    • Italy: advertised posts on social network 2018, by category

    • Budget allocated for influence marketing by Italian companies 2019

    • Planned investments in influence marketing 2020

    • Italy: investments in influencer marketing campaigns among companies 2018

    • Key reasons for dissatisfaction in influencer marketing campaigns in Italy 2019

    • Italy: communication professionals monitoring media 2018, by type

  • 4. Content marketing
    • Italy: most important factors in content marketing 2018

    • Main contents released by influencers in Italy 2019, by frequency

    • Average compensation for sponsored content in Italy 2019, by social network

    • Main web ranking factors becoming less relevant in Italy 2019

    • Italy: most successful brands in content marketing 2018

  • 5. Loyalty marketing
    • Distribution of loyalty marketing spending among companies in Italy 2018

    • Most used providers of loyalty marketing services Italy 2018

    • Preferred tools for loyalty marketing in Italy 2018

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