Gaming apps most requesting user data 2023

Of the top 510 mobile gaming apps worldwide, 492 collected user data. As of April 2023, Scrabble GO - New Word Game was the most user data-hungry mobile gaming app with a Data Hunger Index score of 97.2. The app, rated suitable for players aged nine years and above, collected 21 different data points and shared the data with third-party advertisers. Tarbi3ah Baloot was ranked second with a Data Hunger Index rating of 80.4 percent.

Most user data-hungry mobile gaming apps worldwide as of April 2023 (index score)

Characteristic	Data hunger index score	Data points collected	Includes "third-party advertisers"
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Release date

May 2023

More information

Region

Worldwide

Survey time period

April 11 to 14, 2023

Number of respondents

510 apps

Special properties

50 of the most popular gaming apps across 60 countries

Supplementary notes

According to the source, data hunger is defined as follows:

"We created a unique measurement system to evaluate each game's data collection habits. The system assigns a score based on the quantity and hunger of the data collected. We sourced this information directly from the app developers on the App Store. Our point system is simple:

1 point for data not linked to a user's identity (like app crash data);
2 points for data linked to a user's identity (like your name);
3 points for data that could potentially track you on apps and websites (like your user ID).

Moreover, according to our measurement system, the sum of the points increases by 20% if the game shares any data with third-party advertisers."

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