Japan: impulse buying behavior by age

Young consumers were more likely to make impulse purchases, as revealed in a survey conducted in November 2022 in Japan. Nearly 45 percent of surveyed teenagers aged 15 to 19 years stated they made purchases on impulse, out of which 15.7 percent reported that the statement applied very much. The consumer group of 70 years and older were the least likely to tend towards impulse buying, with only around 15 percent of respondents.

Share of consumers making impulse purchases in Japan as of November 2022, by age group

Characteristic	Applies very much	Applies to an extent	Cannot say either way	Does not apply much	Does not apply at all	No answer
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Sources

Use Ask Statista Research Service

Release date

June 2023

More information

Region

Japan

Survey time period

November 1 to 16, 2022

Number of respondents

5,634 respondents

Age group

15 years and older

Special properties

responses were retrieved via mail and e-mail; only one answer allowed

Method of interview

Questionnaire

Supplementary notes

Original question: "Regarding your own consumption awareness and behavior, to what extent do the following points apply. Please answer for each factor with one option that applies. - I make impulse purchases."

Sample size of age groups:
15 to 19 years: n = 204
20 to 29 years: n = 446
30 to 39 years: n = 651
40 to 49 years: n = 950
50 to 59 years: n = 969
60 to 69 years: n = 996
70 years and older: n= 1,418

Figures may not add up to 100 percent due to rounding by the source.

Citation formats