Advertising spending in the U.S. 2010-2019

n 2019, U.S. ad spend is expected to reach close to 200 billion U.S. dollars. Over the past decade, the advertising market in the United States has been constantly growing and does not show any signs of stopping. The growth rates might not be impressively high, but they are steady. Moreover, the United States is thought to be the runner-up for the crown of the largest advertising market worldwide that year, second only to China.

Which media are important for U.S. advertisers?

   Industry figures indicate the clear significance of digital media, and within that the predominance of mobile. TV advertising has been dethroned by increased internet advertising and is calculated to account for close to half of digital ad expenditures in 2019. U.S. CMOs are investing less in offline media in favor of digital formats. Traditional media are facing continuous reductions in marketing budgets, while digital media remain the focus of marketers. Magazines and newspapers are experiencing the most serious declines in ad spending, with growth rates below five and 10 percent respectively.

Advertising spending in the United States from 2010 to 2019

Spending in billion U.S. dollars
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Source

Release date

December 2018

Region

United States

Survey time period

2010 to 2017

Supplementary notes

* Forecast.
Figures have been rounded.

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