Importance of ethical standards in retail in the United Kingdom 2014, by social grade

Published by Statista Research Department, Jun 23, 2014

This statistic shows the importance of ethical standards in retail to consumers in the United Kingdom, by social grade. The question posed in a survey conducted for the Department of Business, Innovation and Skills in June 2014, asked respondents to what extent are the ethical standards of retail companies and the products they sell important to them. Although the results are fairly similar across the social classes, those in the C1 grading (lower middle class) had the highest share of respondents believing ethical standards matter a great deal or a fair amount (57 percent). They mattered the least to those in the DE grade (working class and non working).

To what extent are the ethical standards of retail companies and the products they sell an issue that matters to you?

Characteristic	Great deal/fair amount	A little/not at all	Don't know
AB	49%	45%	6%
C1	57%	41%	3%
C2	48%	43%	9%
DE	42%	47%	11%

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Release date

June 2014

More information

Region

United Kingdom

Survey time period

June 13 to 17, 2014

Number of respondents

2,257 respondents

Age group

16 years and older

Special properties

Weighted

Method of interview

Online survey

Supplementary notes

Figures show the net total of respondents answering 'matters a great deal' and a matters a fair amount' and the net total of those answering 'matters a little' and 'does not matter at all'.

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