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Data integration rate of organizations in Europe in 2019 by channel

Rate of customer data integration across organizations* in Europe in 2018, by channel

by Tugba Sabanoglu, last edited Jul 31, 2019
Data integration rate of organizations in Europe in 2019 by channel In Europe, organizations across industries such as retail and financial services have still some way to go when it comes to customer data integrations across channels. A survey conducted in selected European countries in 2018 showed that between 34 and 48 percent of organizations were able to integrate customer data "very well" across phone, web, mobile and social channels.
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Rate of customer data integration across organizations* in Europe in 2018, by channel

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