Change in marketing technology investments of retail marketers in North America 2019

In February 2019, 65 percent of retail marketers in North America said they would be increasing their spending on customer data platforms that year, and another 52 percent said the same about investments in personalization technologies.

Change in emerging marketing technology investments according to retail marketers in North America as of February 2019

Decrease in investmentSame level of investmentIncrease in investmentNo investment
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Release date

May 2019


North America

Survey time period

February 2019

Number of respondents

100 respondents

Supplementary notes

Question: How will your marketing department invest in each of the emerging technologies listed below in 2019 compared to 2018?

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